This concept for the street play heavily on idea of it being the entrance to the park and portal through which guests are guided into the world of Alton Towers, featuring a large compass as it's central feature.

Other interesting features include the retention of the Leap Frog Fountains, the inclusion of an ice cream parlour, a feature seating area and grand staircase at the entrance.

Also rather amusingly the feeling there might need to be a dedicated refreshment cart for queues at Guest Services.

As a follow-up to Project Dolphin, the park looked at redeveloping various areas including the Gardens, the Old Railway site and Swan Boat Lake. Out of the end of this process came The Haunted Hollow and Mutiny Bay.

Towers Street was also considered for a redesign at this time and here we have the potential plan, including a redeveloping of the Leapfrog Fountains, a Topiary Feature and a seating deck (and again the seeming addition of an ice cream parlour at one end of Towers Trading)

Below we have a closer look at the ideas for the islands in this new Towers Street.

Finally we have a concept that has actually come to fruition. The purple and gold stars look for the entrance plaza is a familiar sight for any recent park guest, but here we have the conceptual drawing from the early 2000s to project what this look would be like.